HWC 34 | Turn Knowledge Into Profit

 

You may not know it, but you know more than you know. Unknowingly, you may already be an expert in your field. It’s time to take that expertise and share it with people. What is more, you can even turn it into profit. How? David Adelson interviews Mira Beck, the founder of Beck Audio Visual Services, to tell you the ways you can turn your knowledge into profit while helping other people as well. He talks about getting started in the information marketing business and learning to deliver that content to your potential clients. If you still doubt yourself, David also leads you into a mindset conversation—learning how to overcome the imposter syndrome and telling you how you just need to trust yourself and the value you are putting out into the world.

Plus, get Mira’s free masterclass for turning your knowledge into profit at https://www.k2pmasterclass.com.

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How To: Zone In On Your Expertise And Turn Your Knowledge Into Profit With Mira Beck

I’m here with Mira Beck. He’s got an amazing story that you’re going to want to hear. The thing we’re going to talk about is how most people are an expert in some area and may or may not recognize it, but you can take that knowledge that you have about something that you do very well. We’re going to give some examples. I’m going to tell you how you can turn that into profit. Mira, welcome. I haven’t seen you in a long time. The last was before COVID hit. I’m going to let him talk a lot about himself.

Thanks, David. I appreciate you having me. The last time I saw you was beginning of March or end of February 2020 in one of the events we did. Little did we know what’s going to happen a couple of weeks later.

It was iffy at that time. I remember that we were all like, “Is this the last one?” I hear you got one more in after that. Mira is originally from the Czech Republic and he came to the US in 1997 for a six-month work opportunity and realized quickly that it was a big scam. He decided to stay and make the most out of this opportunity to be in this country. He was left with $200 in his pocket, only a few words of English, and he invested $140 in a bus ticket to Tampa. Now you have two very successful business. You’ve been here for many years. What happened in between, Mira?

A lot of things happen in between. Thanks for abbreviating my story in that introduction. The reason I picked Florida and Tampa is because it was during Thanksgiving time. I figured if I’m going to sleep under a tree, it might still be a Palm tree and not something up North. That’s how I ended up down here, but a lot happened. When I came over, it was for a job opportunity that turned out to be a big scam even though it looked very legit on the outside. At that time, I needed to bring $3,000 with me to be able to pay for a work permit.

To put it in perspective, I was making $2,000 a year as a manager at McDonald’s in Prague and I needed $3,000 cash to bring. The only valuable thing we had in our family was my dad’s car that he got and he had to sell it overnight. Somebody offered him 30% less than what the car was worth and he had to do it to get me the money. Twenty-four hours later, I’m in New York right around Thanksgiving and no money. I had $200 extra in case. As you said, I “invested” $140 into a bus ticket. I ended up in Tampa. Instead of $6,000, $7,000 or $8,000 a month that the job opportunity was promising, I was making $5.50 an hour washing dishes and starting my American dream in one of the hotels on the beach. I had to work for eighteen hours to make $100.

It’s a crazy start. Looking back years later, I don’t know if I would do it again but I was young, restless and had no fear. It was no problem to burn the bridge and not to go back home. Can you imagine if I went back and spent all these days saying goodbye to all my friends, partying, going for six months, and I show up in 48 hours. They would make fun of me calling me the American because I spent 48 hours in United States before I gave up.

You got to Tampa, got off the bus. What are the details? What do you do? I assume you bought a little bit of food. You have $40, $50 at this point. You’re sleeping outside. You’re not even looking at a hotel or what.

People don't sometimes feel they're good enough yet, or they don't know enough to call themselves an expert. Click To Tweet

I got lucky because I didn’t end up sleeping outside. That was the plan, but I end up going to a hotel asking if somebody speaks Czech that works there. I find a group of people that were from Czech. They connected me with their point of contact, a company that was providing all this labor for all these hotels. Within a week, I had a job. During those few days, I crashed in other places. It was good. I got fortunate that I met somebody from Czech because I didn’t speak English at that time yet. After working the job for a few months, I decided to go to school because I figured if I’m going to leave after six months on my visa, at least I would like to learn the language so I can get a better job back in Prague.

I ended up getting a student visa and going to school for a couple of years. I ended up meeting my now ex-wife. I got married and was married for thirteen years. At that time, I decided to stay. I was young. I had no reason to go back and the opportunity is here. It felt great. I decided to go to school. Eventually, I finished my degree. It took seven years for me to finish my two-year degree. I switch my major seven times because every single time I was supposed to take public speaking course, I change my major to something else so I can continue to do classes without having to do public speaking class.

Finally, when I was in the seventh degree, which was a video production degree, I loved it. I don’t want to end the schooling and go into the real world. I took the class that was offered for the first time virtually, thinking that I’m going to cut corners, open little cheat notes next to my web camera, things like that. It ended up being even harder because we had to go to Toastmasters for a couple of talks. We had to find our audience and videotape a talk and then send it to the teacher.

If I took the class five years prior to that and got over with it, I would have been done with it much sooner. I’m still waiting for my honorary degree from that school because I had exactly 120 credit hours that turned into a 60-hour associate degree. Now I’m speaking and I do all this but thinking back how public speaking is such a big challenge for most people. They always talk about being either in the casket and giving the eulogy. It’s an ongoing joke.

I don’t know that joke.

They say that most people would rather be in the casket than standing up and giving the eulogy because they are so afraid of public speaking. It’s funny but I ended up speaking from the stage, teaching, running masterminds, and doing all these other things that I ended up doing. Back then, I couldn’t even speak to more than one person at that time without getting all red and stutter. For everybody reading and they have a problem with public speaking which most people probably do, I strongly encourage you to get over it and start talking. That’s the only way I got over it by doing it.

What you ended up doing was the end of that seven years when you finally found the thing that captured your “what I want to do things.” Who knows where you’d be if you had done public speaking before that?

No regrets. Every year on Thanksgiving, I write and repost the same post for many years. I still have a lot of people reading it and getting inspired by it. At the end of that post, I always thank those bastards that stole the money from me because if they didn’t do it, I wouldn’t have been where I am. I wouldn’t have my two beautiful kids, my businesses, self-development, and all these people I’ve met. All that goes back to that one point that if something has happened differently in that moment, nothing else would have been the same. I’m aware of that. I have the appreciation even for the not so great things that happened in life. In retrospect, everything happened for a reason. You just don’t see it sometimes when it’s happening. It’s hard to understand why things that are painful and not pleasant are happening but then looking back, you see why it happened. If that thing didn’t happen, you wouldn’t be at the place you’re at.

I believe that the Creator is on your side and wants you to do well. Sometimes things seem to be a setback, but I want to encourage people to trust that God has your back, your front, your sides, that you’re in a tank, and that it’s all going to work out fine regardless of the current appearances. We’ve talked briefly about your history. You’re quite successful. I met you because you do the AV work for some very successful and influential people in the self-development field. A lot of them seem to use you.

I met you at a Christian Mickelsen event, the Thought Leaders Business Summit, which had a whole bunch of people. The criteria to even be in that group of people was you had to have a successful business, that you were making seven figures. There were 40 people at the event and you do work with a lot of those people. Can you give us an idea of how you got in with these people and who were some of your bigger clients so people know that you’re worth listening to?

HWC 34 | Turn Knowledge Into Profit

Turn Knowledge Into Profit: Believe in yourself like you are the expert and then start thinking about how you could deliver your content to potential clients.

 

I’ve done over 500 events and I can pinpoint to that one event that started it all, talking about things that happen for a reason. Back in the day when I finished school in 2004, it was on December 3rd when that first event happened. The client went to a hotel and ask for a referral for a videographer. The hotel gave them by divine accident or whatever you want to call it, a referral to a photography studio that my ex-brother-in-law used to work at. When he answered the phone, he said they don’t do video, but he gave that event planner my phone number.

I got a call from the event planner and I was working at a help desk before. I was making $12.50 an hour tops at normal jobs before I started my own company. When I started my own company, I was like, “I’m going to double my prices. I’m going to charge $25 an hour. It’s going to be cool.” She called me and asked how much to come and record a seminar. I’ve never done a seminar before. I was doing some weddings and other things. I’m like, “I charge $25 an hour.” She’s like, “They’re not going to hire you for that.” I’m like, “How much do I need to charge?” “You need to charge at least $50.” I’m like, “Okay.” It was quadrupling my original hourly rate.

They hired me for the massive $500 for a day. Back in the day, I’m sure you remember those days where you had video cameras with little mini DV tapes that only record for one hour. I’m in the back of the room, doing a three-day event with multiple speakers. I’m telling everyone that when they see this cardboard sign with number five on it, that means I got five minutes left on the tape. They need to stop their presentation, take a question or tell a joke, and then I’m going to give them thumbs up and I’m recording again. If I had to do it now, I would rather die.

I didn’t know any better. I had no fear approaching some big-time speakers and telling them silly thing about stopping. Some blew me off, and they didn’t care. That was my first event. That’s when I got exposed to marketing and sales. I was sitting in the back of the room recording it but somehow a lot of the things that were said from the stage were hitting me. I was listening to something and immediately translating it on how would that apply to my videography business. That’s why I got excited about it. As years go by, the same guy hires me again.

That’s fabulous to get yourself in a position. I know this is your big business now. You get to record people who are experts in their field. You’re gaining all this huge amount of knowledge. I want to bring this out because you have a program, and this is what we want to talk about and we’ll get into more particulars. It’s about taking what people know, telling them how, helping them, and you have some free things about it that we’ll talk about. Let’s talk about that now so people will want to stick around and hear how they can apply exactly what you did for you which was you learn stuff and then applied it to yourself. Let’s talk a little bit about the fact that people know more than they know and most people that were put to it aren’t expert. Can we talk about that?

I believe that most people are already experts in their field. Whatever they do, there is a chance that they’ve been doing it for a while, they read books on the subject or they educated themselves in any way that they already know more than 99% of the population. The bigger problem is between the ears as they always say. People don’t sometimes feel like they’re good enough yet or they don’t know enough to call themselves an expert. It’s mindset conversation more than knowing the topic.

Sometimes it’s the imposter syndrome where people feel they’re not authentic. They don’t feel like they’ve earned whatever they don’t feel like. They look at these people who are up there. We talked about names before. Who are the biggest name people that you’ve recorded at this point?

Going back to that seminar thing, one of the speakers talk about Dan Kennedy, his style in marketing and direct response marketing. That’s the crowd that I started getting involved in. The very first thing I did was I joined a mastermind. I found a mastermind with Dan Kennedy that had a ton of potential clients. That would be a good point for people to take away. Go hang out where your potential clients are hanging out. That group had over 70 people. I would have at least ten people every year that would hire me to do events for them. That’s where I started growing. I’ve done events with Bill Glazer and Dan Kennedy. I’ve done events with Russell Brunson and Speaking Empire with Dave VanHoose and Dustin Matthews.

The profit is the direct result of the value you will provide to the world. Click To Tweet

It was back before the first recession. It was a lot of real estate, how-to marketing sales, and that type of seminar arena. After the recession, Christian Mickelsen was my first client that is from the energy healing and coaching space. After him, I got 3 or 4 more that got most of my business to be in this space. Steve Olsher with his podcasting and New Media Summit, Christian Mickelsen with his 4, 5, 6, 7, sometimes a year. I’ve done events where they had some big-time speakers, but they were not my clients. They spoke at the event as a hired gun celebrity type thing. As I said before, over 500 of these and I worked with at least 1,000 speakers.

What I want to do here is help people realize that this is something worth pursuing. We know a lot of people are struggling or trying to find ways for new income to come in. What I want to help people realize is that when you’re an expert, one of the things that you can do is tell somebody what you know. Make a little video, write a little outline, explain whatever it is that you do. I want to remind people that there are people on YouTube who get tens of thousands, if not millions of hits showing you how to break an egg, jump on your skateboard, do all of these different things and that can be monetized. There’s something that you do that’s unique and different. You do it in a way that’s different than other people. You do it in a way that somebody starting out doesn’t know.

One of the things that some people have said is you don’t need to know all the answers, you just need to be two lessons or two months ahead of whoever you’re teaching. My point here for the people who are looking for something, think what you can do uniquely better or different that you’ve done every day. It might be a different way that explains tying your shoes to a kid, how to put together a swing set for your kids, it’s baking, cooking or ironing. It could be anything. In the field of business, there are tremendous things. There are people who are making a lot of money showing people how to do something that people don’t know. There can be a way to market that even if it’s an entertaining YouTube video. If you can get it to go viral, you can get money from YouTube on that.

I should mention also that in our studio besides the AV work, we’ve created over 100 courses for 100 different clients in all areas of expertise. I’ve seen this happen over and over where people come in and within a day, they have their knowledge turned into multimedia and ready to start monetizing it. A couple of things that I’ve noticed that I can share with you is number one, everybody has some expertise. If you don’t get anything else from this episode, I would say make yourself the expert, believe you’re the expert. If you and I need to sprinkle some magic dust on them, that’s fine. We can do that too.

I want you to believe in yourself that you are the expert. This is going to be the easiest way for you to figure out your content and how you could even deliver your content to your potential clients. Imagine you’re sitting at a table with one of your friends or somebody that comes to you that wants you to share your expertise with them and teach them everything you know on that topic. You are sitting at a table having a conversation with somebody going through steps 1, 2, 3 on how you would implement what you’re doing. If you turn on the camera and pretend that you are in the same scenario, looking through the lens, imagining one person that you’re teaching your gifts to, that’s your course right there.

It’s as simple as that. You can do it on your webcam at home. You can go as crazy as going to a production studio, but they can turn it into profit. It’s very simple and an inexpensive process. I would strongly encourage everyone that feels like they always wanted to write a book, start a podcast or create a course to sit down and outline the steps that you would need to take to teach somebody else what you already know. That will be our outline for the course. It could be an outline for a book. It could be a list of topics for podcasts because you can repurpose a lot of this over multiple media, and then get started like that. If you need to deal with technical stuff, how to record it, and all the technical things, there are million YouTube videos and tutorials.

I’m putting on a summit where I’m going to invite a ton of people from all the different areas of expertise to teach on these different topics. That would be one thing that we can invite people to, but don’t overthink it. Don’t make it complicated. I had a client named Frank and this will hit home with a lot of people that are reading. Frank was thinking about doing his course for five years. It was in his head, he was dreaming about it, thinking about it and trying to get it done. There was always some roadblock that he was hitting. He came here, he finally decided to get it done.

HWC 34 | Turn Knowledge Into Profit

Turn Knowledge Into Profit: You can’t change thousands of people’s lives by doing one-on-one conversations. If you really want to change the world, help the masses and have that type of mission.

 

We got him into the studio, locked the door and eight hours later, Frank is watching himself on the TV when we were showing him the recordings and tears are coming down his face because it was emotionally overwhelming for him to see how he’s been dealing with this for five years and now it’s all recorded, it’s done and he can start profiting from his knowledge. More than profiting, all these people that I’ve met in my career that have this knowledge and this gift inside of them, and have the good intention to get it out, the main reason is because they want to help other people. That’s what is information marketing business is all about. It’s taking your knowledge, packaging it up, and presenting it to people that this could potentially help change their lives.

You can’t change thousands of people’s lives by doing one-on-one conversations. If you want to change the world, help the masses and have that type of mission. It’s critical to finally decide and intentionally focus on turning your knowledge and digitizing it, turning it into a course or a book or whatever. The profits will come because the profit will be a direct result of the value that your courses, your books, and your materials will provide to the world. If you change 10,000 people’s lives, you’re going to make a ton of money way more than a few changes of five people’s lives in one-on-one conversations. That’s what I would recommend for everybody to start thinking about what they have and how they can present it.

I appreciate your explaining it that way. I have a couple of thoughts which is if your area of expertise is spinning straw into gold, you could have five clients that do well. That’s a joke unless you can do that. I talk to a lot of people doing simple things, but there are a lot of people who had executive-level responsibilities and everything in between who worked in the store. Bagging groceries is one level but there’s also the management level and every level. I remember I had one job that was formatting. Somebody wrote the texts for a user manual for a very expensive piece of software that was sold to businesses.

This was back in the ‘80s. At that time, it was a $15,000 package, so we had to have a very well-documented thing. I went through and I put the whole thing together over the course of several months. When I was done, they said, “You need to write a manual so that if you leave and somebody needs to do anything, they can do this.” I did and I wrote this big, long manual and that’s it. I left it with the company. You’re training your replacement on whatever it is that you did. Whether you’re a CEO, middle management, you ran the mailroom, a grocery store or whatever, there’s something that you know that all you have to do is get it out.

I love your story about Frank getting there and recording it. I love what you say about having people envision sitting with a friend, explaining it and recording it. I want to make it very simple for people. Don’t worry about getting it right the first time. You might be talking for fifteen minutes and suddenly you remember, “I should have said this earlier or I should have said this later.” Don’t worry about the order of things. That’s what editing is about and that can be done with video editing.

There are people that you can get that are inexpensive or there are good systems that you can look at. Mira has contacts so you can connect to him. It’s okay if it takes you 5, 10 times to get it the way you want it, but start putting things down. Some people like to sit down and write notes or have an outline. Some people like to write out the whole big thing, whatever works for you. If there’s one-word clue to give you an idea, start recording it, listen to it, fix it, change it, find the better words, have family members or friends to pay attention to it, but do it. There’s something that you can do that can help other people and what you are presenting will tell you who your audience is.

I can share with you a very abbreviated version of a process that I almost stumble across during this COVID that could help everybody to get this stuff done. Before COVID happened, I was in the studio with my business partner, Lisa. We were recording our course for the Knowledge To Profit teaching people how to create their own courses. We spend one day and then this whole thing started happening. I was like, “Why don’t we stop recording the course and teach it live?” We put together a masterclass and we were teaching the content live over three weeks. We did it again a month later. Now, we go into the studio to record it.

I can tell you one thing, every single client that ever came to us before, when they are done recording, they say, “If I had to do it again, I would do a much better job.” What I stumbled across is this whole concept of teaching a live masterclass as a prep for recording your course. Set up your outline, set a date, get a Zoom account, something super cheap or Facebook Live, whatever you want to do for the medium, start inviting people. If you have one person that shows up, 10 or 100 people, it doesn’t matter how many people show up because this is the healthiest selfish way for you to practice your content. That’s all it is. We delivered it. The first time our slides were rough. We finished them five minutes before going live.

The second time, we made the slides much better looking and we updated some of the content. There are some questions people are asking because we had a handful of people attending live and doing the work. It was a phenomenal feedback. It’s an opportunity to get testimonials and most importantly, it’s a perfect way for you to go through the content once or twice before investing the time and possibly money into recording the actual course. I’m a big fan of when you do a course, do a good job. Back in the day, there were a ton of people recording these courses that had no value. It was so they can have something packaged up, so they can start selling it. I don’t think that most people that I hang out with would like to do a good job and create a great version of your course.

Skip the version 1.0 and go straight to version 2.0. Make the 1.0 to be the live class. The 2.0 is going to be the actual recording. All this can be done within less than a week, maybe two weeks tops. If you start now, do your outline. The most important thing is set the date. If you don’t set a date, that’s never going to happen. I’m as big of a procrastinator as anyone else. I can tell you if you give me a month, it’s going to take me a month. If you give me two days, I’ll get it done in two days.

Set a date a couple of weeks out, start outlining your content, and then start promoting it on social media. Invite a few people as a test audience if you want to, and then deliver the content live just talking to a camera on a Zoom, if you want to do slides, great. If you don’t, don’t. Do it for yourself. The next round, you’re going to do it for the people or for the audiences to change their lives, but the first round, help yourself first. Just like on the airplane. Put the mask on first before you start helping everybody else. It’s going to go a long way.

Deliver everything you can deliver so that people can get full help. Click To Tweet

I want to emphasize this idea of setting a date and getting started. I had a friend back in the early ‘80s who did set a date of when he wanted to do this program about parenting. It was in a town that was about 45 minutes away. He set up his space that he was going to get but he never got to publicize it, but he didn’t want to miss. This is before the days of handheld cameras and everything. To make sure that he felt committed, he drove over there, he did his course to the empty room. He knew that people looking might think he was foolish but he felt that helps solidify it.

As you say this idea of the more you do it, the better you’re going to get, when we look and watch a lot of comedians these days who are standup comics because it’s a good way to feel good during this time. When we watch a standup comic on Amazon Prime, Netflix, Hulu, YouTube, that’s the last one they’ve done. They’ve done a tour of 5, 10 or 100 places doing all of that material and refining it again and again. Sometimes they’re coming off of a six-month or a year tour and that’s the last show that they do of that material, and that’s the one that’s recorded.

In every case, those are the tightest ones. Those are the best ones. The ones where they’ve worked out all the kinks. They know when to smile, when to kick, when to wiggle their fanny, whatever it is that they do that’s going to get the laugh. They’ve worked it out that much. Never be afraid to do it and not get it right because you’re going to get it right. I love what you said about this can be done in a week or two depending on how much material you have, but just get it and start recording it. You and I talked before that we use Quicktime, Zoom or StreamYard, which can be put on Facebook, YouTube and other places all at once. All these are fairly low costs, so just get it out there.

You’re mentioning the comedians. Have you seen The Marvelous Mrs. Maisel on Amazon? If somebody wants to see the process, I talked to one of the standup comics buddies of mine and he said that he’s been through it over the years. That show is a great interpretation of what a standup comic goes through, all the failures, the small stages, and all that stuff. I highly recommend that show if you want to see how painful it is to get to that last step you were talking about. That’s a great show if you’re looking for something to binge watch.

One of the things that I like in the first season of that is when they go through what a stand-up comedian when they’re first starting out called the tight ten. It means you have ten minutes of material that’s laugh after laugh. They go through the process with her creating that tight ten. As what you said, it’s how many noes you hear. This word didn’t work, that word didn’t work, you’re crossing it out, you work it over and over. We went to a rehearsal in LA once where she was testing the material to make sure it was going to work. When they’re on stage, they’re talking to you like they’re your best buddy.

They’re going through this whole thing, but you start to see when she was doing this final editing before she even did this paid performance the first time. There’s a lot of attention to details to how it works. I don’t want to scare people off because we could see her. She would say something then she’d stop, make some notes, and then go on to the next thing. To get the final version, it does take some work. The point is to get started with something and then get some feedback. Don’t get feedback on YouTube with people who don’t have your best interests at heart. Get feedback from people who want you to succeed, who love you, who want to support you, but also people who have a market value vision of what people will pay for.

There are many ways to market this depending on, are you going to end up with an eight-hour course? Are you going to end up with three eight-hour courses? Are you going to end up with a fifteen-minute video? Where are you in terms of how much knowledge you have? Trust us, if you search, there’s something that you want to pass on to your kids, your family, to something. There’s always a possibility that there isn’t, but if there is that thing, start what you did about getting on the stage with public speaking.

To draw a parallel so people can connect standup comedy routine to courses. It’s going to come in play big time when they started working on webinars and sales presentations to sell the course. That will be all about testing the offers, testing pricing strategies, telling different stories, and all that stuff. In the first phase when they creating a course. I wouldn’t even sweat it that far because you just need to be yourself, speak from your heart, share what do you know. Don’t worry about how long it’s going to be because it’s a very common question on what you said. How much content? How much is too much? I always tell people deliver everything you can deliver so that people can get a full help. Don’t leave stuff out because you want to sell them something else later. Deliver something so people can get a positive result.

If that means two hours, then it’s two hours. If you need eight hours to deliver it, take eight hours. Don’t put any fluff in it because the value of the course being measured by how many DVDs and CDs are in the box, those days are way gone. People have shorter attention span and they value the speed. I was on a webinar and the guy was saying, “I wrote a book, 75 pages. I gave it to a ghostwriter and they turned it into 300 pages because they think that 300-page is going to have a higher value.” He is saying, “The 75 pages will give people higher value because they don’t have to spend extra time to go through the other 225 pages.”

HWC 34 | Turn Knowledge Into Profit

Turn Knowledge Into Profit: It doesn’t matter how many people show up to your event because, essentially, this is just the healthiest selfish way for you to practice your content.

 

People value, keeping things succinct, short and straight to the point. The other thing is don’t record hour-long videos. If you’re going to record videos, slice the modules into short lessons and do 2 to 5-minute short videos versus long one. That way you can serve it in bite-size pieces. When people go through your course, if they need a refresher, they can go back and easily find a little piece they needed instead of trying to scrub through hour-long presentation. That would be a couple of tidbits that I learned the hard way during my career that hopefully will be helpful.

Those are both great. When I was going to start a podcast, which came up at Virtual New Media Summit, I asked a whole bunch of people who have hundreds of podcasts under their belt. I said, “How long should it be?” They said, “It’s not the length. If you’re going and the conversation is flowing, don’t cut it off because people get annoyed. They don’t want to cut that in half. They want to hear the whole thing go through.” I love what you said about the shorter segments. People who follow this show know that sometimes we go longer because we get involved. We’ve done healing work on different podcasts especially the longer ones. We’ve followed that advice.

For book publishing these days, if you’ve noticed, a lot of people do very short chapters, 2 to 3 pages. They’ll have a page that has a highlight of it, what did you learn or something. They don’t do 150 pages at a stretch for the same reason. People are used to very short, tell me something, and tell one thing at a time. I got a Nintendo for my son although I play it. I went online to do some of the instructions and all of the instruction videos are under two minutes. They show you this is this step. If you want more, go to the next step, but they break it up that way. I completely concur with this thing.

Not to be confused with recording an hour-long episode. If we’re going to take the episode, then you can find the different topics we covered or different tips that we shared, you can chop up into little lessons. Of course, you can record the whole thing as one big swoop or you can chop it up into smaller pieces and record one at a time. We’re going to be recording close to 100 videos. They’re all short. We’re going to record one at a time and take two minutes in between to recompose. That’s one good way to do it. You mentioned a book. I want to also stress that if you’re going to be doing this, you can get two-for-one because if you’re going to do an outline for your course, it’s the same thing as an outline for your book.

Each module is a chapter. Each lesson is a sub-chapter. You can take the recordings of your videos, have it transcribed, and get somebody to edit it so it looks like in a book format. You can publish a book at the same time that you publish your course, and then use the book as a lead generation or lead magnet for your course. Give away the book, sell it for a few dollars, free plus shipping, whatever strategy you choose and then upsell them into the digital course. I would say if you’re going to go that route, you’re going to already take the time to record your course and turn it into a book at the same time.

There are resources online on how to find somebody who can do transcripts. There are websites that do transcription in less than a day. It’s under a couple of dollars a minute.

That used to be Rev.com and those companies. I used the Otter.ai. They have a free account for up to a certain number of minutes or whatever. You can every week have portion transcribed or you can pay for a couple of months for the service. It’s real-time. You talk and it’s transcribing it in real-time. If you upload a video, it takes 1 or 2 hours and they spit out the transcription and it’s free on the low level. It is a phenomenal service. With my accent, the transcription is coming out flawless. It is that good. It’s an artificial intelligence-based transcription. It’s not human like Rev.com but the quality is phenomenal. I would strongly recommend it. If you’re going to do anything, look at Otter or research anything else out there. There are plenty of other options.

These are all excellent ideas. Many people who are doing well with this again whether it’s building a YouTube channel and a YouTube audience, depending on what you know and your level of expertise, and what you’re presenting. I’ve watched a TED Talk of this one woman and her whole identity was based on the fact that she would try projects and they wouldn’t work. She would build robots and she would build this. Her whole thing was, “I’ll try all these things and then we’ll see what happens.” Occasionally, some things work but she had this very charming attitude about it and have fun with the whole project.

Don't make it about yourself; make it about the people that are listening to you. Click To Tweet

In one of the episodes, she always wanted to be an astronaut. They live in a capsule that’s only so big. She realized that her bathroom was that size. She locked herself in her bathroom for 48 hours, put foam on the floor, did all this to see what it would be like, and recorded that one episode. She’s got at least hundreds of thousands but millions of followers. She gets major companies to sponsor her podcast, this episode or that episode. There’s money to be made there. There’s one more thing I want to bring out which comes in the beginning of this for a lot of people. You mentioned that you had trouble with the public speaking in the beginning and you had to overcome that. People may feel like that’s too heavy your price to pay. It took seven courses that you put it off for a long time. What I want to encourage people to do is record yourself, get used to your own voice, and stop passing judgment on yourself.

When I was first out of school and looking for a job, I had several friends who were in the head-hunting business. They gave me a bunch of advice and, I read a bunch of books on how to go do good job interviews and stuff. Back then, this was cassette recording days. I made a cassette of me doing a job interview. I would listen to it as I was about to run out the door and hop on the bus to go to wherever my job interview was and I picked it apart. I was ruthless on myself. I would say like, “Say this instead.” That was in my awareness. I took the whole process of finding a job as a job that I would get good in interviews. I got good. I started getting a lot of job offers for jobs that I didn’t particularly want. I ended up getting one that I did.

I want to encourage people, don’t say, “I don’t want to talk this way. I don’t want to say it that way. I don’t like the sound of my voice,” and all that. Get over it, play it and listen to it. What you don’t like about yourself, I guarantee you that there are dozens and potentially millions of people who will love that very thing. Take the knowledge that you have, figure it out, start and make a date. I want to sum up what we’ve suggested.

Before you summarize it, I’ve got a couple of things. Number one, the whole seven majors when I started my own business, it all came helpful because I did web design, web development, accounting, international business, all those different majors. Little did I know when I start my own business, I’ll be able to build my own website and do all this stuff. No regrets there for sure but it took seven years. The second thing, when you’re speaking, don’t make it about you because most people will think they’re being judged like, “I’m not speaking well enough” or whatever. When you start doing this presentation and teaching your course, first of all, use conversational tone, don’t try to act. I have people that come all the time, the camera starts rolling, and they become somebody totally different than the person I talked to for the last hour in the prep.

Conversational tone, don’t act, don’t self-edit yourself, speak from your heart. I did a seminar one time with Tom Ziglar, Zig Ziglar’s son. We had some time to chat for 30 minutes. One of the wisdoms he shared with me from his dad was before he used to go on a stage, there’s one sentence that he told me, and that’s, “When you’re nervous, get in service.” Even to this day, every time I’m supposed to speak and I start feeling these jitters in my body and all that stuff, I say this one sentence. The whole thing goes away because this is what it means. There’s going to be somebody in the audience or on the other side of the camera listening to you that they need to hear what you are going to be talking about at that moment, at that time.

If you can change that one person’s life or get their attention, the whole thing was worth it. No one’s going to care about if you have a few pounds overweight, nobody cares. Don’t make it about yourself, make it about the people that are listening to you. This whole nervousness and self-judgment is going to fall off of you in that instance. “When you’re nervous, get in service” has been one of the best advices I’ve ever got in my life. I use it all the time and it works fairly well.

HWC 34 | Turn Knowledge Into Profit

Turn Knowledge Into Profit: People value keeping things succinct, short and straight to the point.

 

I love that one because I knew somebody who was in a business years ago and they used to do lecturing. It was a husband and wife couple. The wife was so nervous before she went on stage and presented what they were presenting. She’d go in the restroom and throw up before she went on stage. She did that 30, 40, 50 times. All of a sudden, she stopped. What caused her to stop when she realized it wasn’t about her, it was about she was giving information and inspiration to people who wanted it, who had driven in some cases hours to come and see her.

It wasn’t about what her shoes looked like, what her weight was, what her dress was. It was about what she was offering people. When you come in service and when you look at someone’s needs, someone is looking for what you’re offering. One of the things that I talked to a lot of the people that I coach and work with is, somebody is praying for what you have to offer so don’t be shy, stand up there, and let yourself be seen. Let these people find you. Let this information flow through you.

Don’t worry about a number of people. People are used to these YouTubers with millions of views, full audiences, and everything else. I have a story of a friend of mine that spoke to one person. That one person sounded like he slept through the presentation and then he ended up buying his $8,000 program. It doesn’t matter how many people there. Do not think that thousands of people are normal. The dozen, eight, one person, that’s the norm. Don’t be discouraged if you start promoting a webinar or your masterclass and you only get six people to show up, it’s perfect. Those six people are there. They need your help. They took the time to show up and you should give them everything you got. It doesn’t have to be hundreds or thousands. Don’t get discouraged by smaller numbers in the beginning.

If it is smaller numbers, those are people that you can start a coaching program, an advanced, a mastermind or something. There are ways to expand it. Everybody starts off with a few. Every major person that you know whether it’s a comedian or whoever it is, they all started out in their living room, their bedroom, in front of a mirror, microphone, family members or friends. That’s where you can start out too. Before we wrap up, is there any other key points that you want to bring up?

We’ve almost covered everything related to this. The mindset is going to be the number one thing that I would want to get people to take away from this. Don’t make it about you, make it about the other people. Get it done and get started. Do it the first time if it’s your passion. If you don’t want to create a course, don’t care. Just reading this for other tips, that’s fine. If you’ve been thinking about helping people in a way of sharing your expertise and your gift, the number one thing is going to be put it on the calendar and schedule it.

If you don’t feel you have time, get up 30 minutes earlier every morning and make a routine to work on your course or your book for 30 minutes, and get it done. If you don’t, you’re not going to help anybody. You’re going to one day look back and wish that you’ve done it. As the musician always say, don’t die with your song inside of you. This is the same thing. Don’t die with your gift inside of you and one day wish that you would have done it. Take action and implement. I always say implementation is the difference between success and failure. That’s what I would leave everybody with.

I want to add one more little thing if I may, which is a little healing technique or breathing technique. If you’re shy about getting in front of an audience or camera and recording this, notice where the sensation or the tightness is. It could be in your throat or often it’s in your solar plexus stomach area. Thirty seconds before you begin, close your eyes, breathe into that area, send yourself a little love, then open your eyes, start talking, and sending love to whoever the audience is as well. It’s a good thing to do because we’re coming from service. We want to uplift people. We want to be generous to them, and then say what you say. Whatever accent you have, whatever part of the world you’re from, whether your wording is perfect or not, allow people to find you who need what you’re offering. Let it happen and don’t you be the block. Mira, we want to mention your website where we want to send people.

Thank you so much for letting me do that. I want to offer anyone who is serious about this and needs some additional help. I’m doing more than one thing. I’m going to give you a website that you can go to. If you’re reading this before the end of October 2020, you can register for Knowledge To Profit Summit for free. If it’s after October, I’m going to put some free gifts for our masterclass and our challenge on that page. Either way, no matter when you’re reading, go to Knowledge2ProfitGlobalSummit.com.

Implementation is the difference between success and failure. Click To Tweet

The summit itself is going to be assembly of experts in different fields from sales, how to craft your presentations, how to create your courses, write your book, have it published with big publishers or self-publish it. Every aspect that you can think of that’s related to turning your knowledge into profit will be covered by different experts in their fields. It’s going to be awesome. If I can be of any help, contact me through the same website, reach out to me, find me on social media. I’m always here and I’m very happy to help anyone that asks. If I can pay forward some of the expertise and the help that I’ve got from all of these people that I’ve met in many years, I’m always happy to do it.

Mira, thank you so much. It’s great to see you. We’ve not even gone into the re-invention that you’ve had to do with your business since COVID happened. I’m glad that’s going well for you. More success to you. Thank you again, and maybe we’ll have you back sometime in the future. What you’re putting together is great and I encourage everybody to take advantage of it. The website is Knowledge2ProfitGlobalSummit.com. I encourage everyone to take advantage of that, know the type of people you’re going to have, and it’s going to be great. Good luck with that.

Thank you so much, David. Thanks for having me on the show. Hopefully, a lot of people will get some help from some of the nuggets we’ve shared. It was a pleasure chatting with you.

For our audience, thank you for being here. We hope this helps save your day-to-day. Remember to go to PeaceAndHarmonyCo.com. There’s a sample there that you can try the Peace and Harmony Program. You can look and drool over the Peacemaker Systems and you can get yourself one or more than one. Be a hero to your neighborhood, community or city, spread them around, tell people about them. If you’d like to become an affiliate, that’s there too. We’re looking to get lots of them all over because they reduce stress and they dissolve tension all from the quantum level. You don’t need to understand that to be able to use them. Also, they help people think more clearly. Those in power like your bosses and political leaders will make better decisions, which is exactly what we’ve seen in businesses who have used these systems. Mira, thank you again. We’ll see you all next time.

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About Mira Black

HWC 34 | Turn Knowledge Into ProfitOriginally from the Czech Republic, Mira came to the USA in 1997 for a 6-month work opportunity. After realizing that it was just a big scam, he decided to stay and make the most out of this opportunity. Left with $200 in his pocket and only a few words of English, he ‘invested’ $140 in a bus ticket to Tampa.

“It was a Thanksgiving Day, and I figured if I’m supposed to sleep under a tree, it might as well be a palm tree”, he often jokingly says.

After working a few low paying jobs, Mira invested his meager savings in himself and enrolled in a local college taking an English class. After just one summer of English, he then enrolled in St. Petersburg College full time and graduated with a Television and Video Production Degree.

Being a serial Entrepreneur at heart, Mira didn’t want to work for anyone, so while still in college, he started his own video production company, quickly realizing that his college degree did not prepare him for being a business owner. The real world forced Mira to learn sales, marketing and daily business operations the hard way, making just about every mistake imaginable.

Already familiar with the importance of ‘investing in himself’, Mira went to study marketing, sales, business operations and time management, but this time not at a traditional school. Instead, he found a mentor that had a coaching program and a mastermind group.

“I decided to learn from the best, and I learned more in one year, then I would in four years of college. And best of all, I learned marketing from people that were actually doing it.” Thanks to his acquired marketing knowledge Mira quadrupled his video production company’s sales in three years.

He was so passionate about marketing and how it transformed his business, that he wanted to help other business owners and took an opportunity to become an Independent Business Adviser for Glazer-Kennedy Insider’s Circle and spent almost 2 years teaching Dan Kennedy style marketing to hundreds of business owners and entrepreneurs in Tampa Bay.

As a founder of Beck Audio Visual Services, Mira brings in a rare combination of business experience, marketing and video production, but above all, he is also an Information Marketer so he understands what you really need.


All our episodes are recorded using a sample of our peace and harmony program that can reduce tensions, end arguments, and create peace quickly. Try it for free at www.peaceandharmonydownload.com and enjoy your own pocket of peace!